Sun Life of Canada (Philippines), Inc., the number one and longest standing life insurance company in the Philippines, won four Anvil Awards for its twin advocacies of financial literacy and health and wellness.
A Gold Anvil was bestowed on the campaign dubbed “Money For Life,” a comprehensive, customizable financial planning program to ensure that a client will have sufficient funds for every stage of his life. It features a life stage-product pairing to help more Filipinos take action on their money goals.
Launched via a nationwide caravan of a “Bus to the Future,” viewers were treated to a 360-degree virtual reality (VR) depiction of different scenarios based on their chosen life stage. This allowed viewers to live their dreams even for a few minutes and thus encourage them to start planning their future through Money for Life and Sun Life’s life insurance and investment products.
#Money4Life also conquered digital space with an e-planner (www.moneyforlife.com.ph) and a personal finance boot camp for select bloggers. Capping this was the introduction of the company’s brand ambassadors Charo Santos-Concio, Piolo Pascual, Judy Ann Santos, and Matteo Guidicelli as the faces of each life stage.
Meanwhile, the “Sinag Financial Literacy Program” was honored with a Silver Anvil for its recognition program that puts the spotlight on journalists who champion financial literacy, and the summit that aims to educate college students on the said cause.
Sun Life’s health and wellness campaigns mounted in partnership with Star Magic also received recognition. “Sunpiology,” a fun run that supports the battle against diabetes, and “Sun vs. Stars,” which promotes a healthy lifestyle while raising funds for aspiring athletes, both received Silver Anvils.
Organized by the Public Relations Society of the Philippines, the Anvil Awards is an annual recognition program for exceptional public relations and tools, and is considered the “Oscars” of the public relations industry in the country.