Craft MNL in partnership with co.lab, Manila Workshops, and Globe myBusiness has been holding a series of workshop sessions called “Growing Your Homemade Business.”
In the workshop, professional photographer, Jeryc Garcia gave a short lecture on the basics of photography and a few DIY tips and tricks to get small business owners to put out engaging and eye-catching product photos. The attendees peppered Garcia with questions and showcased their original products while he assisted them from conceptualizing to composing great photos.
Selling a Lifestyle
Product photography is not just snapping a nice pic of your wares, hoping that people are going to want to buy it for its prettiness. Good product photography doesn’t just sell a product, it promises a lifestyle. You’ve got to get your product photos to tell stories, and not just any stories, but the stories of the people viewing them. Viewers have got to look at your product photos, and say to themselves, “I know how that is going to add to my life.”
Using your photography to tell those stories as creatively as possible is the best way to invite its viewers to the luxuries of homemade jewelry, the deliciousness of sweet or savory delicacies you’re serving up, or whatever lifestyle your product caters to.
Set Your Product Up
Getting photographs of your products to tell those stories is a giant creative task. So the first thing you’ve got to do is make sure you know your product inside and out. What is it about? What’s it for? How many ways can it be used?
When you’ve got a clear idea in your head what your photos are going to be saying about your product, you’ve got to figure out how to get the photos to actually say that. Visual language isn’t particularly difficult to learn and there’s so much of it all around. Go get pegs, lots and lots of pegs – turn to movies, paintings, Instagram, Pinterest and the trusty Google search bar.
Then you’ve got to decide the setting in which to shoot your product. There are two basic set ups – first is the Seamless set up, which is a closed set up. For anyone who has ever flipped through a catalogue, you’ve seen Seamless set ups. These are tasteful and elegant set ups, that identify the product clearly and straightforwardly. It’s a setup that says, “here it is, and it’s great.”
The second is the Environmental set up – which is an open set up. It places your product in the world, and contextualizes it. It’s cookies on a plate on a kitchen counter. It’s soap gliding down the skin of an arm. It’s up to you. While this setup might seem ideal for product photography that tells stories, it’s important to keep in mind that environmental set ups can sometimes be distracting, and can put your products out of context too.
Maximize The Product
Getting the most out of your product in a photograph is not only a creative task, but also a technical one. So examine your product, and dissect its visual properties. Is it transparent, translucent, or opaque? Is it edgy, or rounded? Is it very colorful, or more muted? Is it a product that is actually attractive, or are you going to have to shoot the packaging instead?
There are many things to consider because getting the product to look good in a photograph means picking its most engaging visual properties and highlighting them. This will be done with lighting. Lighting is the most immediately important consideration for any photographer because it is literally how your product will be seen.
And the lighting will determine the mood of your photograph, and by extension the mood in which your product is received. Is the light soft, and warm? Is it hard, and edgy? What does that say about the product?
The Overrated-Ness of Cameras
One thing many, many aspiring photographers struggle with is a sense of insecurity about whether their cameras are “good enough” to capture professional, or even just high quality images. But according to Garcia, the camera is only as good as the photographer.
It might seem a bit hackneyed, but nearly all professional photographers are more concerned with setting, lighting, composition, and concept than they are with the camera they’re shooting with. A great camera is not going to make up for a lazy photographer. And most digital cameras, even the most underrated phone cameras, already have the ability to capture high-definition images anyway.
Globe myBusiness provides its customers with these business tips to cater to all new and existing entrepreneurs. For more tips and exclusive invites to relevant events, readers may sign up at http://glb.bz/SGmyBizKit.
Firms Urged to Strengthen Cyber Security
With a weak cyber security, a company is putting itself at high risk of losing revenue and reputation. It can also make the company vulnerable to sensitive data theft and costly lawsuits.
For these reasons, firms are urged to build up its capability to protect their cyberspace or outsource a reliable company with a cyber security approach that is predictive, responsive, preventive, and detective.
“Traditional security measures are necessary but are not enough for the survival of an organization,” said ePLDT chief information security officer Angel Redoble. “Even if you have the basic setup for your company’s cyber security, you will be spending money and still putting the company at risk.”
Redoble was one of the speakers during the Seminar on Cyber Security and Data Privacy Law organized by PLDT Enterprise and the Mandaue Chamber of Commerce and Industry (MCCI) at Maayo Hotel on Jan. 25. Other speakers were Assistant Secretary Geronimo Sy of the Department of Justice, PNPISP Leo Deofiles, chief of the Regional Anti-Cybercrime Office-Central Visayas.
While cyber attacks are becoming more “intelligent and sophisticated” every year, many firms still do not have a strong understanding of their cyber posture and many organizations take long to discover a breach.
“Businesses need to protect its internal and external information. The longer you detect and resolve a cyber attack, the bigger the damage. The challenge is to respond quickly and efficiently. How fast can you respond and recover?” Redoble said.
He explained that cyber attacks are driven by different motivations, such as for personal or corporate gains, organization funding, and economic superiority.
But when companies implement cyber security, they are faced with the complexities it brings, including people, process, and technology, larger network, BYOD (bring your own device), and siloed IT. Also, deployment can make it difficult to implement cyber security across organizations.
Cyber security, according to Redoble, also needs the right people with the right expertise. Yet companies are having difficulties recruiting the required talent. This could be attributed to lack of solid educational programs on cyber security, among others.
With the way cyber attacks are becoming elaborate every year, Redoble urged firms to face the facts.
He said that attackers also have access to most or all the defensive tools and tactics of enterprise defenders and that defenders lack platform, authority, and resources to fully control and protect the systems and data they are responsible for. He also questioned the capability of security teams to monitor round-the-clock traffic and attacks.
“Cyber security is not just about technology and computers. It involves people, information systems, culture and physical surroundings, and technology. It creates a secure environment where business can remain resilient in the event of a cyber attack,” he said.
During the seminar, MCCI President Stanley Go raised the suggestion for the Chamber to work with PLDT in conducting a “cyber security audit” for its member-companies.
Mandaue Chamber of Commerce and Industry
‘Super Consortium’ Eyes NAIA Transformation into a Regional Hub
Seven major conglomerates formally formed Tuesday a consortium that vows to transform the Ninoy Aquino International Airport (NAIA) into a regional airport hub.
The NAIA Consortium was formed following the submission of its unsolicited proposal to the Department of Transportation (DOTr) to transform the NAIA into a regional airport hub and to ensure that the NAIA would have the capacity to meet the continued growth in passenger traffic from the strong economies of the Philippines and the region.
Aboitiz InfraCapital, Inc., AC Infrastructure Holdings Corporation, Alliance Global Group Inc., AEDC, Filinvest Development Corporation, JG Summit Holdings, Inc. and Metro Pacific Investments Corporation, the seven partners that have a combined capitalization of over PHP2.2 trillion, also signed a memorandum of agreement formalizing the consortium.
With one of the world’s premier airport operators, Changi Airports International Pte. Ltd., engaged to provide technical support in the areas of master planning, operations optimization and commercial development, the group is committed to the development of a modern airport complex that will meet the long-term passenger demand at NAIA.
The project is estimated to cost up to PHP350 billion.
The consortium’s proposal supports the government’s ‘Build, Build, Build’ program with its plan to develop NAIA into a world-class facility and a regional air transport hub by upgrading its airside, landside, and air navigation support. This builds on the gains already achieved by the DOTR in terms of improving the traffic of aircraft movements on its runways.
The project is divided into two phases – Phase 1 includes improvements and expansion of terminals in the current NAIA land area, while Phase 2 involves the development of an additional runway, taxiways, passenger terminals and associated support infrastructure.
“Through this proposal, we envision a new NAIA: a fully-integrated premier gateway that we Filipinos can truly be proud of, backed by the know-how of an experienced technical partner and the strong synergy of seven homegrown teams. The message is clear: we need this, and we can get this done,” said consortium spokesperson Jose Emmanuel Reverente.
He added that the proposal includes a people mover that would link all three terminals and connect NAIA to the existing mass transport system in Metro Manila, as well as an option for a third runway.
“The proposal involves expanding and interconnecting the existing terminals of NAIA, upgrading airside facilities, and developing commercial facilities to increase airline and airport efficiencies, enhance passenger comfort and experience, and improve public perception of NAIA as the country’s premier international gateway,” Reverente said.
Passenger traffic to NAIA is expected to continue to grow significantly over the coming years and the existing runway configuration may be unable to accommodate the future flows. Construction of the additional runway will ensure the ability of NAIA to serve as Manila’s gateway for years to come, bringing potential capacity up to 100 million passengers per year.
The upgrades will elevate NAIA to the level of major regional airports such as Changi in Singapore and Suvarnabhumi in Bangkok, and will become a viable transit hub for the ASEAN region.
“Given the full support and commitment of each of the seven consortium members and the existing infrastructure already in place, the project implementation can be expedited. Immediate enhancements and capacity upgrades can be expected within a couple of years, followed by further expansion to be completed shortly after,” Reverente added.
Bright Prospects for Bohol Investments in 2018 – BIPC
Investment authorities in Bohol see a shining 2018 as they foresee an investment capitalization soaring well above the predicted figures.
No less than the authorities at the Bohol Investment Promotion Center (BIPC), an attached office of the Office of the Governor, bared this bright prospect at the weekly radio forum Kapihan sa PIA.
This, too, as the BIPC tracked the investment capitalization of micro, small and medium enterprises (MSME) in Bohol topping the P1.5 billion in 2017.
While the rise in capitalization has not surpassed the 2011 reported investments capitalization which zoomed from P800,000 to P1.7 billion, BIPC Bohol head Maria Fe Dominese said investments have spiked again in 2016 on to nearing a full recovery surge in 2017.
Speaking at the Kapihan on February 1, Dominese however believe that 2018 would be a huge spike with the completion of the Panglao Airport and the brood of businesses it carries.
The BIPC also pointed out that the Philippine Chamber of Commerce (PCC) granted citation in 2017, would be an edge in attracting more and more investments, according to Imma Mylie Alo during the hour-long radio forum aired live over DyTR.
The PCC has handed to Bohol, which was then among the 14 provincial finalists in the search for Most Business Friendly LGU in 2017, the Most Business Friendly LGU citation for Class 1 provinces, an acknowledgement of the ease of doing businesses here.
Dominese added that the office has pegged the annual investment capitalization target of P1 billion for 2017, which has been surpassed.
BIPC pointed to the devastating 2013 earthquake which was a low point in MSME growth with everyone scampering for a way to rebound and get Bohol back on its feet.
The BIPC, which has set up its Business One Stop Shop (BOSS) and its outreach program with partner agencies called Asenso Negosyo Caravans to the towns, also noted that from 2,545 new business registrants in 2014 or after the earthquake, they tracked 4,583 new business name registrants in 2017.
Along this, the BIPC, an office under the office of the governor, noted an increasing trend in the number of registered MSMEs as well as the employment these generated.
In the past five, years, while the office notes an increasing trend in the number of registered MSMEs, employment generation subsequently increased.
In 2017, for example, BIPC tracked some 5,372 registered MSMEs and nailed 11,962 new hires, the job generation now filling up the job slots that could also help circulate the capital infusing it into the economy.
Reforms Facilitate Better Biz Environment, Group Says
Reforms on tax system and bureaucracy rolled out by the Duterte administration helped to have a better environment for businesses in the Philippines, top executive of Hong Kong Chamber of Commerce of the Philippines, Inc. (HKCCPI) said.
HKCCPI President Anthony Chan said the lower personal and corporate income tax rates under the Comprehensive Tax Reform Program (CTRP) of the administration is boosting the country’s attractiveness to investors.
The Tax Reform for Acceleration and Inclusion (TRAIN) Act has been implemented at the start of the year, which lowers personal income tax, while the government is now pushing for the CTRP Package 2 aiming to reduce corporate income tax.
“The tax reform, especially the reduction in income tax rates, also makes the Philippines more attractive and investment-friendly,” Chan said.
“We also see the current administration really mean to cut or weed out corruption that tremendously encourage investment and job creation,” he added.
The business group’s head, on the other hand, wishes that the Congress will pass the bill on ease of doing business.
Chan, on other other hand, said businesses and Filipino workers were thriving in the country under the Duterte administration.
“Investors from Hong Kong investing in manufacturing sectors employing workers with higher than minimum wage and decent working conditions, that’s we share the view that generally the people are better off under the current administration,” he said.
A Forbes article published earlier this month said Filipinos were better off under this administration, citing the Gallup survey that the percentage of Filipinos who consider their lives thriving since President Rodrigo Duterte took office increased to 28 percent in 2017 from 26 percent in 2016.
This is also true for International Chamber of Commerce Philippines (ICCP) Founder Francis Chua, who said the high approval rating of President Duterte in various surveys suggests that lives of Filipinos were in better condition in the past two years.
Chua said local business environment was also better off in this administration, noting the increasing number of projects registered with the investment promotion agencies in the country.
“The President must be doing the right thing,” he said.
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