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Twitter Introduces over 35 Premium Video Content Partnerships to Asia Pacific

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Twitter, the first place to see what’s happening, unveiled a robust slate of premium live and in-stream video content deals across sports, news and entertainment this morning at All That Matters. Over 35 collaborations were announced, bringing hundreds of hours of new exclusive video and live original programming, live games and events to the platform. The announcement includes extensions of existing global live deals and brings new always-on premium video content on Twitter to advertisers in Asia Pacific. In relation, Twitter rolls out in-stream video advertising offering to the region starting with Australia – more details here.

Twitter executives including Global VP of Revenue & Operations Matthew Derella, Managing Director of Asia Pacific Maya Hari, and Director for Live Partnerships, Bo Han, presented the video content offerings to brand and agency partners. They were joined by guest speakers including Dan Rosen, CEO ARIA, Anjali Kapoor, ‎Head of Digital, Asia Pacific – ‎Bloomberg LP, Alexander Broun, ‎Director, Digital solutions APAC at FOX Sports, Diane Ho, Head of Screens, Seven West Media Limited, among others.

Live is at the core of Twitter. In Q2, we streamed over 1,200 hours of live premium content globally from leading brands across sports, esports, news, and entertainment,” said Matthew Derella, Global VP of Revenue & Operations, Twitter. “Asia Pacific is the growth engine of Twitter and we could not be prouder to extend our success with both live streaming and in-stream premium video content in the region.”

“Digital video consumption is growing rapidly in Asia Pacific and estimated to grow to over a billion by 2020,” said Maya Hari, Managing Director of Asia Pacific, Twitter. “Introducing over 35 live and in-stream video sponsorship deals today to APAC advertisers will strengthen the success of our only-on-Twitter experience in the region and globally, combining high quality streaming video with conversation on what’s happening in the world right now.”

Attendees were given an overview of the different ways marketers can “be what’s happening” by advertising against premium video content to influential, connected audiences. New live and in-stream video content announced on stage included the following:

Sports

  • International Cricket Council (ICC): Cricket is the most popular sport in multiple Asia Pacific countries, and Twitter lights up around international matches every year. Fans will be able to experience replays and highlight videos on Twitter from the International Cricket Council (@ICC)’s events in 2018.
  • Channel 7 Sports: Tennis fans in Australia will get a closer look at the first tennis grand slam of the year via @7tennis on Twitter as they bring highlights and videos from the Australian Open throughout the two weeks of the event.
  • Fox Sports Asia: Fox Sports Asia (@FOXSportsAsia) is one of the region’s largest sports broadcasters and have been leaders in the production of snackable video content for fans on Twitter. From the US Open tennis to Asian football, motorsport to golf, Fox Sports Asia will be bringing fans their most premium real-time highlights videos on Twitter in 2017 and 2018.
  • Riot Games: Riot Games (@RiotGames) is Twitter Australia’s partner on League of Legends, the world’s highest participation eSports title. The partnership has seen two full Live stream experiences for League of Origin and Oceanic Premier League Grand Final, as well as ten live broadcasts via Periscope Producer. The partnership will see more eSports action coming for fans in the Asia Pacific region.

Entertainment

  • KBS Music Bank Weekly Shows: KPop is absolutely massive on Twitter, and Twitter is teaming up with one of South Korea’s biggest broadcasters, KBS World TV (@KBSWorldTV), to reward KPop fans on the platform. KBS World TV and Twitter will livestream an original KPop content ‘Music Bank’ series every week from Oct, 2017. KPop fans on Twitter can enjoy live streamed performances of popular KPOP bands like BTS, EXO, TWICE, GOT7 and newly emerging groups.
  • Filmfare Awards: India’s most established and most popular Bollywood Awards will continue to strengthen the partnership with Twitter in 2018 with nomination announcements, Red Carpet clips, behind the scenes action and exclusive interaction with winners. This year, as a first for any Indian awards, Bollywood fans across the globe will get to watch a premium live stream on Twitter from a special show around the Filmfare Awards (@Filmfare).
  • ARIA Awards: The ARIA Awards (@ARIA_Official) are one of the premiere entertainment events in Asia Pacific, honouring Australia’s top artists and biggest global stars. In 2016, we saw #ARIAs trend globally on Twitter, as users had their say by voting for an award exclusively on the platform. This year, ARIA and Twitter raise the bar with the partnership again, broadcasting the ARIA Awards Red Carpet coverage exclusively live on Twitter around the world. No matter where you are, Twitter will bring you a front row seat to the ARIAs action.

News

Bloomberg Asia Pacific: Bloomberg (@BloombergAsia) will be bringing its unrivaled Asia Pacific programming from daily market updates, the latest technology news, to bi-lingual business insights from Japan, to Twitter. This new in-stream video collaboration will reinvent the digital breaking news experience and offer new opportunities for brands to align with Bloomberg’s premium content.
Buzzfeed Japan: BuzzFeed Japan (@BuzzFeedJapan) is cooking up a storm in one of the tastiest nations on earth. @TastyJapan will be serving up new and original cooking video series exclusively on Twitter, offering the best recipes, tips and secret ingredients in snackable video Tweets. The in-stream video collaboration is an extension of our partnership with Buzzfeed globally.
Network 18: Network 18 is India’s leading media conglomerate across financial, general and digital news, with channels including CNN-News18 (CNN’s India affiliate), CNBC-TV18 (CNBC’s India affiliate) and firstpost.com. Building on their successful partnership for Budget Day 2017, Network18 and Twitter are working to expand their partnership for Budget 2018.

“Over the past few years, partnering with Twitter has been a key part of generating buzz, excitement and tune in for the ARIAs. Twitter is a leader in delivering great, live content, and we are very excited to now extend our partnership by becoming the first awards show outside of the US to livestream our Red Carpet coverage exclusively on Twitter, taking the ARIAs live from Sydney to music fans all around the world.” Dan Rosen, CEO, ARIA

“We’re excited to be embarking on this journey with Twitter to reinvent the digital breaking news experience. By combining Bloomberg’s high-quality journalism and data-backed objectivity with Twitter’s global immediacy, we are creating the world’s fastest and most credible modern news source.” – Anjali Kapoor, Head of Digital, APAC, Bloomberg

“We, at Worldwide Media are pleased to associate with Twitter once again for the Filmfare Awards. Last year, we explored some never-before-seen opportunities with Twitter such as introducing first ever emoji for any Indian awards. This year too we look forward to bring exciting and out-of-the-box ideas to engage the huge number of Filmfare fans. This partnership will further enhance the massive reach of Filmfare Awards.” – Deepak Lamba, Chief Executive Officer, Worldwide Media Pvt. Ltd.

“We are your premier window with a nonstop 24X7 stream of the latest and the most popular Korean content capturing the imagination of audiences worldwide. With Twitter’s unique ability to reach mass audiences across the globe, we are excited to reach Kpop fans all over the world with LIVE streaming performance of popular KPOP bands like BTS, EXO, TWICE, GOT7 and newly emerging bands, every week. This real-time engagement with the ever-growing global fan base adds a new dimension to our original content like the ‘Music Bank’ series, bringing it to their fingertips anywhere in the world.” – Dong Seol Geum, Sr Manager, KBS World TV

“As a leading media and entertainment company we offer news and original content relevant to the evolving needs of the Indian consumers. People come to Twitter with a discovery mode and Network 18’s current affairs, financial news and original content will offer them a unique glimpse into what’s happening in the world right now. Our interesting perspectives and powerful storytelling, aligned to Twitter’s real-time engagement and reach will create more value for our viewers.” Avinash Kaul, Managing Director, A+E Networks | TV18 and President – Strategy, Product & Alliances – Network18

“Our philosophy at Riot Games is that we put the player-experience first. We want our players to have choice when it comes to where they watch their esports and to be able to watch on the platform that provides them with the the interactive experience they prefer. Twitter allows fans to connect with each other and the event in a unique way which the stats show they’re enjoying.” – Daniel Ringland (@RiotStupendous), Head of eSports Australia and New Zealand, Riot Games

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Black Desert Online Officially Comes to Southeast Asia

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Pearl Abyss announced that Black Desert Online has officially launched in Southeast Asia today. After a week of Early Access, they are ready to open the servers to all Adventurers who bought a package to conquer the Black Desert world.

Thanks to all the fans in Southeast Asia, the early access period was a success. With the long-awaited anticipation finally over, so many users started their journeys and an additional server had to be opened on the first day to ensure smooth gameplay for everyone. Pearl Abyss plans to add more servers in the near future, which means bigger adventures are coming your way.

To kick off the official launch, they prepared various events.

Join a guild during the event period, meet the conditions and everyone in the guild gets special rewards! They even have an event where you can buy 1 special item a day with just 1 Loyalty. With these events and much more waiting for everyone, come explore the vast world of Black Desert Online. Now officially available in Southeast Asia.

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Deadliest Rescue Mission in “Maze Runner: The Death Cure” Begins January 24 Nationwide

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From (L-R), Katherine McNamara, Nathalie Emmanuel, Jacob Lofland, Thomas Brodie-Sangster, Dylan O'Brien, Rosa Salazar, and Dexter Darden star in Twentieth Century Fox's "Maze Runner: The Death Cure."

Action reaches new heights in this mission-oriented third and final segment of The Maze Runner Series, “Maze Runner: The Death Cure.” The Wes Ball-directed adaptation of the bestselling James Dashner YA trilogy is a 20th Century Fox production. The screenplay was written by T.S. Nowlin. Producers are Ellen Goldsmith-Vein of The Gotham Group, Wyck Godfrey and Marty Bowen of Temple Hill Productions Joe Hartwick, Jr., Wes Ball, and Lee Stollman.

“Maze Runner: The Death Cure,” picks up roughly six months after the Scorch Trials ended. In the final battle of The Scorch the survivors of The Flare, a disease that has devastated the world’s population, have defined their purpose; to find a safe haven away from the influence of WCKD. This exciting conclusion of the Maze Runner trilogy reunites many of the original cast members from 2014’s The Maze Runner; Dylan O’Brien as Thomas; Kaya Scodelario as Teresa; Ki Hong Lee as Minho; Thomas Brodie-Sangster as Newt; Dexter Darden as Frypan and Patricia Clarkson as Dr. Ava Paige along with newer cast members from Maze Runner: The Scorch Trials; Giancarlo Esposito as Jorge, Rosa Salazar as Brenda, Aidan Gillen as Janson, Barry Pepper as Vince and Walton Goggins as Lawrence.

Uncertain if this “last city” had even survived, the “Gladers” knew that somehow gaining entry would be difficult. To then break in to the WKCD headquarters where Minho was being held, that was impossible. For Thomas, setting difficult goals was not unusual. As Dylan O’Brien says of his character, “In the first movie the challenge was to solve the maze, to break out of the glade. A big part of the group, led by Gally, wanted no part of that. They looked at the glade as their home and they were safe. In Scorch Trials we were out of the maze, had a building to live in and were taken care of but there was a price to pay. In this film, in Death Cure, Thomas wants to break in to the place that caused all of this to save his friend Minho, which he promised he’d do. Most thought it was a crazy plan.”

The final chapter gets even more WCKD in IMAX screens with the movie having an expanded ratio of 26% more of all scenes than the average cinemas. That’s 26% more of the action, suspense, and adventure! Coupled with IMAX’s gigantic screen, crystal-clear images, and powerful digital audio, it will feel like you’re truly part of the action.

End the final Mazer runner in the theatres where movies come alive – IMAX and SM Cinema! Book your tickets now on to www.smcinema.com. Download the SM Cinema app now through the App store and Google Play. For more information follow /SMCinema on facebook and @SM_Cinema on Instagram

No friend is left behind when “Maze Runner: The Death Cure” opens January 24 in all cinemas and in all IMAX screens nationwide from 20th Century Fox to be distributed by Warner Bros.

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20th Century Fox’s Award-Winning Movies in Cinemas This February

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Shaping to be this year’s major award frontrunners, 20th Century Fox’s / Fox Searchlight’s highly-acclaimed films “The Shape of Water” and “Three Billboards Outside Ebbing, Missouri” have already bagged major awards from the 75th Golden Globe Awards and the 23rd Critics’ Choice Awards.

“Three Billboards Outside Ebbing, Missouri” is a darkly comedic drama from Academy Award® winner Martin McDonagh (In Bruges). After months have passed without a culprit in her daughter’s murder case, Mildred Hayes (Academy Award® winner Frances McDormand) makes a bold move, commissioning three signs leading into her town with a controversial message directed at William Willoughby (Academy Award® nominee Woody Harrelson), the town’s revered chief of police. When his second-in-command Officer Dixon (Sam Rockwell), an immature mother’s boy with a penchant for violence, gets involved, the battle between Mildred and Ebbing’s law enforcement is only exacerbated. A last stand erupts in as a mother is pushed to the edge by her daughter’s unsolved murder.

From this year’s Golden Globe Awards, “Three Billboards Outside Ebbing, Missouri” has already won Best Motion Picture – Drama, Best Screenplay for a Motion Picture – Martin McDonagh, Best Performance by an Actress in a Motion Picture Drama – Frances McDormand and Best Supporting Actor – Sam Rockwell. The film also took home major awards in this year’s Critics’ Choice Awards for Best Acting Ensemble, Best Actress – Frances McDormand and Best Supporting Actor – Sam Rockwell.

A new form of love is about to take shape from master story teller, Guillermo del Toro – “The Shape of Water” is an other-worldly fairy tale, set against the backdrop of Cold War era America circa 1962. Guillermo Del Toro merges the pathos and thrills of the classic monster movie tradition with shadowy film noir, then stirring in the heat of a love story like no other to explore the fantasies we all flirt with, the mysteries we can’t control and the monstrosities we must confront. In the hidden high-security government laboratory where she works, lonely Elisa (Sally Hawkins) is trapped in a life of isolation. Elisa’s life is changed forever when she and co-worker Zelda (Octavia Spencer) discover a secret classified experiment. Rounding out the cast are Michael Shannon, Richard Jenkins, Doug Jones and Michael Stuhlbarg.

This year’s Critics’ Choice Awards’ big winner, “The Shape of Water” won major awards as Best Film, Best Director, Best Production Design and Best Score. From the Golden Globe Awards, Guillermo Del Toro was awarded Best Director for a Motion Picture.

Revel in the marvels of the greatest films ever to grace the big screen this February in Philippine cinemas – “Three Billboards Outside Ebbing, Missouri” opens February 14 and “The Shape of Water” opens February 21, from 20th Century Fox to be distributed by Warner Bros.

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Be a Pioneer in Black Desert Online – Early Access Starts Today in Southeast Asia!

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Saddle? Check. Fishing rod? Check. Potatoes? Check.

Pearl Abyss hopes that Southeast Asian Adventurers are packed up and ready to take their first step into the Black Desert. Although the official launch is a week away, adventurers can get ahead of the game and get started with Early Access.

Adventurers who have purchased a Legendary Package will be able to freely roam around the vast open world of Black Desert Online. Whether it is to destroy monsters, face off against other players or just start building your life in a quaint village outside of the city, the whole world is at your feet. Do with it what you will, it is yours for the taking.

Early Access not only lets you dive headfirst into the game, there are even special benefits for these pioneers. As a welcome gift, the adventurers who start their journey during the early access period will be getting ‘Splat Fisher’s Hat (7 Days)’ and ‘5 Elion’s Tear’.

For those who love social media, you can create an alternate universe version of yourself in the game with the amazingly detail oriented character customization feature, unique to only Black Desert Online, and share it with the world for a chance to win a Polaroid camera! More information about these ongoing events can be found on the official Facebook.

The early access period for each package is different. You can check the official countdown page to see when you can access the game.

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