A tremendous increase in global mobile data traffic due to the use of video and other applications on smartphones is causing network overloads. Wireless network testing is witnessing a resurgence due to high demand for positive customer experiences. Traditional drive test solutions are no longer sufficient to provide a true picture of the quality a customer is experiencing. Thus, there is a need for additional operation support systems (OSS) tools with geo-location, as well as highly effective active and passive monitoring probes.
Frost & Sullivan’s research, Global Wireless Network Test Equipment Market, 2017-2023, finds that 5G is expected to bring several changes in infrastructure and networks. With this change, the need for testing is expected to rise and will lead to more parameters monitored through key performance indicators. The study examines current and expected market developments, drivers, restraints, opportunities, regional trends, and end-user perspectives. Segments analyzed include OSS (CM/FM/PM), OSS with geo-location equipment, site test equipment, SON test equipment, active monitoring, passive monitoring, and crowdsourcing.
“Carriers need to know where the network coverage is supposed to go, as poor coverage and service are the top drivers for high customer churn,” said Frost & Sullivan Test & Measurement Program Manager Olga Yashkova. “Service providers’ (SPs’) desire to obtain better, richer, and more detailed information about the quality of the coverage is pushing demand for drive test solutions that communicate virtually with other tools, along with investment in new drive test equipment.”
With each new wireless technology rollout, there is a critical need to refresh and update drive test equipment so that the new technologies can be successfully and accurately measured. Currently, OSS testing and drive testing is applicable for 3G, 4G/LTE, and even VoLTE. However, with the evolution of newer technologies such as 5G, drive testing becomes expensive and exorbitant. The testing process has to be redone from the beginning with a new workflow process. In the near future, minimization of drive test integrated with geo-location is expected to provide more accurate results that will enable vendors to provide more services.
Strategic imperatives for SP success include:
- Focus on burgeoning vertical to remain relevant;
- Offer customers combination products and customization options;
- Seek partnerships with third-party providers for value-added services;
- Demonstrate product features and capabilities on websites to differentiate offerings; and
- Improve connections with customers through robust online presence, eCommerce facilities, and mobile applications for purchase and services.
“A major restraint of the drive test market is that drive testing is a labor-intensive activity. Operators and infrastructure vendors are under pressure to reduce the manpower that they deploy in this area, which reduces the amount of test equipment purchased,” noted Yashkova. “Demand has increased for next-generation drive test solutions that offer a bridge between customer experience and network coverage.”
Global Wireless Network Test Equipment Market, 2017-2023 is part of Frost & Sullivan’s Test & Measurement Growth Partnership Service program.
Happy Lunar New Year! Wag Hello to the Year of the Dog
Today marks Lunar New Year. Across the world, people are celebrating the end of the year of the Rooster and the start of the Year of the Dog.
Whether you’re enjoying tteokguk with family or handing out red envelopes for good luck, there are many ways to celebrate the holiday. According to Google Trends, Malaysia, Thailand and Vietnam are among the countries searching the most for “red envelopes.” Meanwhile, top searched foods are nian gao, dumplings, pineapple tart, rice cake and peanut cookies.
Since we’re dog people here at Google, we sniffed out a few non-traditional ways to celebrate. Howl you be spending the Lunar New Year?
Try your paw at drawing
In the last year, people have drawn more than 3 million doodles of dogs in Quick, Draw!—a fun game that uses neural networks to try to recognize your drawings. In honor of Lunar New Year, our team snuck in a special version of Quick, Draw! with Dog Face on Google -related items. Put your doodling skills to the test.
If you’re more of a data breed, you can check out the pawsome dog doodles from around the world in a special Lunar New Year version of Facets Dive, a tool that visualizes large sets of data (in this case ruff-ly 140,000 dogs that people have drawn in Quick, Draw!).
The dogs of Street View
Lunar Year of the Dog means dogs are everywhere–including on Google Street View! We’ve had a lot of fun finding furry friends all around, from this one strolling through New York’s Central Park to this Dog Face on Google hanging out in a small alley in San Sebastian, to our friend here enjoying the Coastal Walk in Sydney. Scroll through our favorites below, or find dogs on Street View in your own neighborhood.
Photos of your pup
In Google Photos, you can create a movie of the dog in your life—select “Doggie Movie” among the movie themes and Google Photos will stitch together photos of the dog. Photos also lets you search for your dog using a dog emoji.
All dogs go to the Games
We couldn’t let the moment pass without a Doodle (or two!). This cheerful pup on our homepage in many countries around the world isn’t just welcoming the New Year—it’s also celebrating the Doodle Snow Games!
In places not tuning into the Doodle Snow Games, you might see a different Doodle—also featured at the top of this post.
No matter how you celebrate or what language you say it in, happy Lunar New Year!
Google Announces Intent to Acquire Xively
Today, Google has announced that it has entered into an agreement to acquire Xively, a division of LogMeIn, Inc.
By 2020, it’s estimated that about 20 billion connected things will come online, and analytics and data storage in the cloud are now the cornerstone of any successful IoT solution. This acquisition, subject to closing conditions, will complement Google Cloud’s effort to provide a fully managed IoT service that easily and securely connects, manages, and ingests data from globally dispersed devices. With the addition of Xively’s robust, enterprise-ready IoT platform, we can accelerate our customers’ timeline from IoT vision to product, as they look to build their connected business.
Through this acquisition, Cloud IoT Core will gain deep IoT technology and engineering expertise, including Xively’s advanced device management, messaging, and dashboard capabilities. Our customers will benefit from Xively’s extensive feature set and flexible device management platform, paired with the security and scale of Google Cloud. With Google Cloud’s deep leadership in data analytics and machine learning, our customers will also be uniquely positioned to build turnkey IoT solutions and focus on business value creation.
We look forward to sharing more details after close—stay tuned!
Globe Brings Back Unlimited Internet at Home with No Strings Attached
Globe Telecom heard the clamor of its customers and has brought back an upgraded version of its unlimited internet plans through Go Unli. Go Unli is the ultimate unlimited data offering that allows customers to stream video, play music and games without having to worry about lock-up period, data capping, and speed throttling. Go Unli works for all legal sites to make sure that Globe and its customers participate in making the internet safe for everyone.
“We want all customers to enjoy a superior internet experience. This is the reason why we spend billions of pesos every year to improve our network and expand internet connectivity in the country,” said Globe President and CEO Ernest Cu.
Cu said that the Globe #PlayItRight advocacy plays an important role in eliminating illegal sites out of its network. In 2017, nearly 2,500 illegal sites that hosted child pornography were blocked by the company through the #PlayItRight program. “Our efforts to protect our network against illegal sites will continue so we can give our customers the best internet service they deserve. You can expect us to put up an even stronger fight against illegal content this year,”said Cu.
Go Unli wired plans start at P1,699 a month, which come with unlimited surfing and streaming up to 5Mbps. Faster speeds are also available with the following plans: Plan 1899 for speeds up to 10, 15 or 20Mbps, Plan 2499 for speeds up to 50Mbps, and Plan 2899 for speeds up to 100 Mbps.
To avail of the no-lock up offer, interested parties need only pay for a one-time modem fee of P2,500 or P4,500 depending on the chosen plan. Those who choose to discontinue their subscription within the first 15 days will get a 100% refund of their modem fee upon the return of the modem and telephone set provided during installation. For those looking for an option without modem fees, 24-month contract plans are also available. All plans come with free landline with unlimited calls to Globe and TM for 24 months, six months access to Netflix and Disney Channel Apps, and two months access to HOOQ.
Globe is bringing in more content partners, with VIU and FOX+ now joining its extensive roster of content providers giving Globe customers access to a wide library of premium shows. VIU delivers the latest Korean entertainment, and FOX+ provides an unrivalled combination of TV, blockbuster movies, sports and documentaries. Starting April 15, 2018, Globe At Home Postpaid Plans will come with 6-month access to FOX+. Meanwhile, Globe At Home Prepaid WiFi devices will come with free 3-month access to VIU starting April 30, 2018.
Globe has also introduced innovations such as the Globe At Home App and Globe Tech Squad to improve overall customer experience. The Globe At Home App allows customers to easily manage their account, track their data usage, and add more data for applicable plans and promos. Meanwhile, the Globe Tech Squad is a special tech service team that provides end-to-end support for WiFi connectivity and home related needs.
New customers can apply for the new Globe at Home plans online, in Globe Stores, at booth activations and through accredited Globe sales personnel. Existing subscribers can download the Globe At Home app to check if they are eligible to upgrade. Promo period is from January 8 to June 30, 2018.
For more information on the new unlimited plans, visit the website at http://www.globe.com.ph/help/g
Meet the Couple That Guides Together
Local Guides come from all over the world, and they form a community of people who share their knowledge on Google Maps—everything from photos and reviews of local restaurants to accessibility information.
And for one long-distance couple, the Local Guides community helped bridge the miles between Malaysia and Bangladesh. Sumaiya Zafrin Chowdhury and Pavel Sawar got married in 2013 and became Local Guides in 2015. Nine months ago, Pavel moved to Malaysia to study information technology, and Sumaiya stayed in Bangladesh to pursue her career as an entrepreneur, community leader and social worker.
In honor of Valentine’s Day, we’re spotlighting this Local Guides love story. We spoke to Sumaiya and Pavel about how they enjoy the community together, and how Local Guides helps them stay connected while they’re apart.
Tell us where it all began: how did you meet?
Pavel: I first saw Sumaiya at a social work event in 2012…first look, fell in love. One day I went to visit a slum, and saw her there serving underprivileged people. I am fascinated by her work.
You’ve been apart for nine months. How do you make a long-distance relationship work?
Sumaiya: I went to Malaysia twice and we had great fun together. We discovered many places. We try to meet every three months. We manage our relationship through social media, especially via video call and chatting through Google Hangouts. We share songs and pictures also.
When you’re in the same place, what are your favorite things to do together?
Pavel: Sumaiya and I love to travel very much. As Local Guides, we also love to arrange meet-ups together and do social work and community activities.
So you connect over Local Guides together?
Sumaiya: Yes, we use Local Guides community and Maps to plan activities and date nights. Sometimes, we celebrate our special days through mapping. We plan to visit new places and compare our points. Mapping and meet-ups are our favorite part.
Pavel: Every day we discuss Local Guides. When Sumaiya arranges a meet-up, I try to help her. When I arrange one Sumaiya helps me lot. We discuss our contributions, photo views, quality reviews, etc. Local Guides helps us to spend more time together. Local Guides makes our relationship closer.
Why did you both decide to join Local Guides?
Pavel: Personally I love traveling, taking photos, and eating at different restaurants. As a traveler and explorer, I use Google Maps almost every day. I love to discover new places and I love to take photos. With Local Guides, I can help any other travelers also. I feel I am helping people in my community. Local Guides are like my family. It’s now part of my life.
Sumaiya: Pavel introduced me to Local Guides back in 2015. I joined in March 2015 because I love technology, traveling and photography. With Local Guides, I can do something positive for my society; that’s why I was interested to join.
We recently did a post about seven kinds of Local Guides. Which ones do you identify with?
Pavel: The Visualist and the Trailblazer.
Sumaiya: I identify as a Fact Hunter because I want all to know real information about a place…and Trailblazer because I love to discover and add new places.
For those that are new to Local Guides, what advice do you have for someone just getting started?
Pavel: First, spend some quality time on Local Guides Connect. See how others in the community are doing. Arrange meet-ups. Please contribute on Local Guides to be a good citizen. Don’t focus on points.
Sumaiya: Upload proper pictures in proper places. Post useful and informative reviews that one can easily understand. Do meet-ups so that people can know about this community. And for the people of my own country, I want to advise them: please contribute more, add new places, and do your best reviews so that tourists can understand that our country is very beautiful.
What do you appreciate most about each other?
Sumaiya: Pavel is very punctual. This is the part of his character I like the most. He’s also a very trustworthy and hard-working person. He is very caring…he always supports me and appreciates my work.
Pavel: I can’t appreciate Sumaiya in a single sentence. Sumaiya is not only a good wife, she is also a good mentor for me. She gives support to me for my every good work. Without her I am nothing.
MCCI Welcomes New Trustees, Members
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